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Frequently Asked Questions

  • Who is To Play Affiliates?

  • To Play Affiliates is the official affiliate programme for the Lucky247 Casino.

 

  • What is an affiliate programme?

  • An affiliate programme is a partnership with an online merchant which compensates its affiliates for any sales they may generate as a result of their marketing activities. In the Casino Internet Marketing Industry, an affiliate is someone who sends potential players to a Casino website in exchange for commissions. Joining an affiliate programme is an affordable way to earn money from your site without the expense of setting up an e-commerce system which can prove costly.

 

  • How does an affiliate programme work?

  • To Play Affiliate Programme provides the affiliate with tools to market the Lucky247 Casino - the affiliate uses these tools to bring visitors to the Lucky247 website. The online marketing materials are embedded with a unique tracking code which is placed into a file called a “cookie” & recorded as soon as the visitor clicks on the marketing material and visits the casino website. The visitor will then be assigned to the affiliate account and all activity will then be tracked and reported in the To Play Affiliate Programme. For offline marketing, the visitor will enter a promotion code on registration which will associate the player with the affiliate account. The affiliate will subsequently earn a percentage of the revenue that player generates.

 

  • What are my responsibilities as an affiliate?

  • The affiliate’s responsibility is to acquire new players for the casino through their marketing efforts within the confines of the Terms and Conditions. 

 

  • Is the programme free to join?

  • Yes! Completely free to join

 

  • I don’t have a website or blog – can I still join?

  • Yes! Although the majority of affiliates do operate from a site; To Play Affiliates does offer offline marketing tools. Contact the Affiliate Management team to discuss your marketing plan & for more details.

 

  • What if I operate more than one website?

  • You can add as many websites to your affiliate account as you wish. Furthermore, you can create different campaigns for all of your websites so that you have full control over your sign ups and revenue statistics per website.

 

  • Are there any fees or hidden costs associated with joining the Programme?

  • Absolutely none!

 

  • How long does it take to get approved?

  • Upon submission of the registration form the affiliate management team will respond within 48 hours. If no response is received within 48 hours please contact our affiliate support via email:  affiliates@toplayaffiliates.com

*To Play Affiliates reserves the right to decline applications at its own discretion.*

 

  • Why become a Casino Affiliate?

  • The casino industry is one of the leading affiliate industries in the market, with high customer values and the ability to earn multiple times from the same customer. Due to the revenue share structure and the casino business model you are able to earn from every time a referred player deposits and plays, instead of the standard once off payment for signing up. Gaming players are typically regular spenders, who visit the casinos on an ongoing basis, providing you with a regular sustainable income. We offer our players an enjoyable, trustworthy gambling experience in a stress free environment, with great promotions, loyalty bonuses and other incentives, which keeps them coming back for more.

 

  • How do I sign up?

  • Simply complete the registration form here. You will then receive an email letting you know if your application has been received. During the course of the 48 hours, following our receipt of your application form, you will receive another email notifying you whether your application was approved or rejected. If your application was approved, this e-mail will contain your user name and password.

 

  • How do you track the players I refer?

  • As an approved affiliate you will have access to banners and other marketing tools which are all specially coded with your unique affiliate id. This allows us to track which players are referred by you. Our tracking software makes use of cookie tracking to tag players you refer to our product websites for the first time. To Play Affiliates uses advanced affiliate programme management software to provide detailed reports and statistics to help you make the most of the Affiliate Programme. Please Note: the cookie lasts 30 days, but this is dependent on individual computer and security settings.

 

  • What are tags and how do they work?

  • Tags are randomly generated sequences of alphanumerical code, which are attached to all your banners, e-mails and other promotional material. When a player visits the casino for the first time the tag is captured and logged. These tags will inform us that you have referred the player and enable us to track commissions to you for the player.

 

  • Are there any countries that players are restricted to play from?

  • Lucky247 takes regulation seriously and we therefore do not accept play from certain countries. For a full list of excluded countries, please refer to Lucky247's website Terms and Conditions. Should you have a query regarding any specific country, please contact us at affiliates@toplayaffiliates.com.

 

  • Where do I get support?

  • Please email affiliates@toplayaffiliates.com for any support you require. Once you have registered and been approved you will be assigned a personal affiliate manager who will provide you with instant message and telephone contact details.

 

  • How do I check my stats and account information?

  • Simply login to the To Play Affiliate programme to view your stats and account information

 

  • How often are the stats updated?

  • Views and clicks are updated in real time. Sign up and revenue reports are updated once a day (between 6 - 6:30 am Central European Time).

 

  • Do you offer real time statistics?

  • Yes. Views and clicks are updated in real time. 

 

  • How long is the cookie duration?

  • The cookie duration is currently set to 30 days. If a potential customers clicks on one of your banners /text-links he will be assigned to your affiliate account even if he decides to sign up 30 days after the click. Please note that the cookie can be overwritten if the potential customer clicks on another affiliate banner/text-link in the meantime. 

 

  • Can I update my account information or contact details?

  •  Your account information and contact details can be changed once you have logged into the To Play Affiliate Programme.

 

  • How often are your payment cycles?

  • We pay affiliates on a monthly basis, provided the minimum amount is reached and a payment method has been provided. Payments will be made by the 10th business day of the following month.

 

  • What currencies can I be paid out in?

  • The base currency of the affiliate programme is Euros, but if you talk to your affiliate manager we may be able to accommodate other requests.

 

  • Is there a minimum I have to earn to get paid?

  • Minimum payment is set at €100. Should you earn less than this amount; the balance will be carried over to the following month.

 

  • What happens if my players show negative earnings?

  • If you have negative earnings, it means that the customers you referred are winning more than they are losing. In this instance you don’t make a profit from those customers until the account goes into positive earnings again. Please note that all your referred players are factored in when it comes to the calculation of your commission.

 

  • How and when will I get paid?

  • We aim to process affiliate payments by the 7th working day after the end of the previous month. Times can vary according to payment method, cheques/checks, for example, can take more time depending on your location. Commission payments shall be effected by one of the following methods:

i.      Cheque

ii.      Swift

iii.      Moneybookers

iv.      Neteller

 

*It is the responsibility of the affiliate to select the method of payment.

 

  • How are commissions calculated?

  • The default commission structure is derived by calculating the total wagers less pay-outs or winnings, admin fees and bonuses given to players. The remaining amount is the casinos net income & your commission is calculated on this amount. Commissions are calculated by adding the income for all your referred players for the month and applying the applicable commission percentage. 

    Each calendar month you will receive a percentage of the revenue generated from all of the customers referred by you, based on the collective Net Revenue in the month. 

    Here is how our Tiered Commission Structures work:  percentages are calculated from Net Revenue and are based on collective Net Revenue of players referred:

    Total Net Revenue

    Revenue Share

    Below €7,500

    25%

    Between €7,500 & €15,000

    30%

    Between €15,000 & €30,000

    35%

    Over €30,000

    40%

  • Please see our welcome offer to all newly joined affiliate partners that lets you take advantage of an increased commission level of 50% for the first 3 months.

 

  • Are there other commission structures available?

  • Yes – we are more than happy to discuss running a CPA or Hybrid deal with you, or a revenue share deal based on net revenue instead of number of new depositing players. Simply contact the affiliate management team to discuss.

 

  • Is my site acceptable?

  • We reserve the right to exclude any site from participating in our affiliate programme. Sites which are aimed at minors, promote violence, illegal activities, child pornography or any other content that we believe to be undesirable will be excluded from participation. Adult content is acceptable as long as it is aimed at an adult market.

 

  • What is the relationship between Lucky247 casino & To Play Affiliates?

  • ToPlayAffiliates is the official affiliate programme of Lucky247 Casino, and is licensed by Treseo Limited (registration number: 50606, Le Grenier, Grand Marche, St Martin, Guernsey, GY4 6AA)  on behalf of the casino merchant To Play Central (Ltd) (C-54644) a Maltese Registered company with registered address at Villa Seminia, 8, Sir Temi Zammit Avenue, Ta' Xbiex XBX1011, who operates the Lucky247 casino. To Play Central (Ltd) is licensed by the Lotteries and Gaming Authority of Malta LGA/CL1/804/2012.

     

 

  • What are Marketing Tools?

  • Marketing Tools are hyperlinks you can place in your site, and which promote our Casino Partners and when clicked on re-direct your visitors. Marketing Tools maybe in the form of banner ads, progressive tickers, links and e-mailers, which you can copy to your site or blog. 

 

  • What types of Marketing Tools will be available to me?

  • We offer a wide range of banners in the creative tools section that can be accessed once logged in. If you require something that is not available in the creative area please request it from your account manager. 

 

  • What are banners?

  • Banners are graphical advertisements that To Play Affiliates will provide you to market the Lucky247 Casino and are available in a wide range of dimensions and designs. The banners are placed on your site, and any user that clicks on the banner will be transferred to the Lucky247 site and tracked to your affiliate account.

 

  • What are links?

  • Links are hyperlinked code, which shows visitors to your website specific clickable text in your copy, which will direct them to the Casino upon clicking and associate the player account with your affiliate account.

 

  • What is a Progressive Jackpot ticker?

  • Progressive Jackpot Tickers are banners with dynamic content that displays the current value of a particular progressive jackpot.

 

  • How do I get banners & how do I use them on my site?

  • Simply login to the affiliate programme and access the marketing tools. Once you have chosen which banner you would like to use, copy the code associated to the banner and add the code onto the correct section of your site’s html. The banner will be hosted by To Play Affiliates but display on your site.

 

  • Do you have a policy for Spam?

  • Spam is Illegal. Spam laws may vary from country to country; however To Play Affiliates has strict rules regarding spam and prohibits spamming of any type. You need to be aware that our clients are liable to incur expenses in dealing with spam generated mail and these same expenses will be deducted from your account if our client seeks recourse. In this instance the amount determined by the client will be fair and deemed final and acceptable based on good faith and such amount will be collectable by law and deemed to have been accepted by you as fair and reasonable and as agreed to by registration as an affiliate of To Play Affiliates. If these expenses are not covered by funds in your account we reserve the right to investigate alternative means for obtaining payment, for example: should your account have generated purchasing accounts we will hold payment of commission for these accounts until such a time as the account for damages has been cleared. If your account is not active and generating profit through commission payments, we reserve the right to demand payment from the account holder. We may terminate the affiliate agreement immediately if there is any form of spamming or if you advertise our client’s products in any other way that contravenes our Terms and Conditions. 

 

  • Can I get my commission paid into my casino player account?

  • Yes – simply contact the affiliate management team and make a request for your commission to be paid to your player account.

 

  • What happens if one of my referred players wins a progressive jackpot & how does it affect my earnings?

  • Progressive Jackpot wins have no effect on your affiliate revenue.

 

  • What is a sub-affiliate and how do I register them?

  • “Sub-Affiliates” are affiliates other than you that promote our Casinos client underneath you; i.e. they were guided to sign up as affiliates through your marketing efforts. In other words, you promote our Partner Casino to prospect players and our Affiliate System to Prospect Affiliates (like you). Sub-Affiliates work as a tiered programme. Under such plan, you – the “Parent” Affiliate – get a percentage of the Net Profit generated by any sub-affiliate (child) you signed up, yet Sub-Affiliates are not deducted anything from their earnings and are paid at the standard rate. To register a sub-affiliate; please go to the marketing tools for the links.

 

  • What reporting is available?

  • The reports available are Statistics by Casino, Statistics by Banner, Current Earnings, Historical Earnings Summary, Payment History, Affiliate Ledger and Tier Earnings.

 

  • What information is contained in the reports?

  • The following key metrics are reported: clicks, signups, initial deposits, depositors, withdrawals, gross win, chargebacks, & net win – this data can be pulled per banner, or per Lucky247 Casino (online or mobile).

 

  • How do I track my earnings?

  • Once your affiliate account has been approved you will be supplied a login and password which can be used to access the password protected report section of the To Play Affiliate Programme. In the reporting section an affiliate is able to view their financial statistics including current earnings.

 

  • What are clicks?

  • "Clicks" refers to the collection of clicks made from your site on any marketing tool and ultimately results in visits to any of our Casinos. Clicks are presented in reports as a statistical piece of information to help you track your business.

 

  • What are signups?

  • “Signups” refers to any redirected visitors that actually sign up in our Casino. Specific criteria to deem a signup valid may be stated in the Affiliate Programme or our Terms and Conditions, and if specified, may change from time to time.

 

  • What are initial deposits?

  • “Initial deposits” refers to a new casino player’s first deposit. Specific criteria to deem an initial deposit valid may be stated in the Affiliate Programme or our Terms and Conditions, and if specified, may change from time to time.

 

  • What are depositors?

  • “Depositors” refers to the number of new casino players that actually make deposits. Specific criteria to deem a depositor valid may be stated in the Affiliate Programme or our Terms and Conditions, and if specified, may change from time to time.

 

  • What are withdrawals?

  • “Withdrawals” refers to withdrawal transactions made by a player from his account in casino cashier. Specific criteria to deem as such valid may be stated in the Affiliate Programme or our Terms and Conditions, and if specified, may change from time to time.

 

  • What is gross win?

  • “Gross win” refers to the Referred Players waging in our Partner Casinos.

 

  • What is net win?

  • “Net Win” refers to the total amount of money generated by one or more of your referred player’s wagering [minus] that said player's winnings (including progressive jackpots if applicable). For example, if your referred player wagers €100 and wins back €90, Net Win is €10.

 

  • What are earnings?

  • “Earnings” refers to the sum of money you make which is a percentage of the Casinos Net Profits. As players wager this may fluctuate.

 

  • What are chargebacks? 

  • “Chargebacks” are invalid, fraudulent or disputed credit card or debit payments including, but not limited to, where the card company or the paying bank has claimed payment back from our Casinos, or where the card-holder claims payment back because of non-performance. Chargebacks are deducted from your earnings in the month they are charged.

 

  • Chargebacks - how do they affect my earnings?

  • Chargebacks are deducted from your earnings in the month they are charged.

 

  • Where can I find your Terms & Conditions?

  • Terms and conditions can be found here.